Frequently Asked Questions
Branding includes everything from brand conception, naming, logo design, to the colour and font selection. Your brand is your company’s identity and it is deeply embedded in everything you do. That is why we take the time to understand your business and industry to create a brand that fully reflects who you are as a company.
Our approach to brand naming involves an initial “discovery meeting” where we take the time to learn all about your product/service, values and preferences. From there, our creative team will research ideas for names individually, review them as a group and then finally provide you with a narrowed down list of the best names for you to review.
For the logo design process, we have highly experienced in-house graphic designers that put in the work, do the research on your company and spend the time to design several custom logo concepts and variations. We also take the time to test the logo concepts to see how they would work on different media types (web, print, digital ads, signage, clothing etc.).
Logo design is typically done on a quote basis. The cost of a professionally designed logo from a creative agency will be significantly more than a quick R500 design from an online service like 99designs. However, be warned: the difference in quality shows. While some businesses prefer to go with an unknown freelancer to save a few dollars at the outset, the cost of having to rebrand later on is much more costly.
The price for logo design services varies by the scope of the project. For example, if the logo design is coupled with brand naming, it would be a larger project than a logo redesign. Some organizations simply want to update their logo to look more modern without drastically changing the look which takes less time to design than creating a logo from scratch.
The turnaround time for a website can vary anywhere from days to weeks, or even months.
To accurately answer how long it takes to build a website, there are a few factors one would need to take into consideration:
Who will be designing the website
The type of website you’ll need
How you want it to look.
The following are some of the most significant variables that impact how long it takes for you to build your site:
How you’re building your site: How you make your site has a big impact on the length of time it takes before it’s ready for launch. There are several different website-building tools that require different steps, each one with different demands on your schedule.
The amount of customization needed: If you’re looking for a very basic website with little customization, it takes less time than a final product that’s completely customized from top to bottom.
Browsing templates: Most website builders allow you to use design templates to get yourself started. There are often hundreds, even thousands, of options to choose from, so how long you take to pick out your favorites could impact the total time you spend making your site.
Initial content for publishing: Generally, you want to include all the initial content that you intend to publish in the time budget for crafting your website. If, for example, you have to write out the content for your home page, that may add several hours of work to the process.
Your experience: You can create a website with virtually no experience at all, but it can take longer to complete because of this. The more time you’ve spent on making websites in the past, the faster things go.
Good question which can easily lead to a complex technical answer involving additive and subtractive colour theories! Working with cyan, magenta, yellow and black (CMYK) ‘inks’ is like painting on paper. You start with a white sheet, and any colours you add will make the paper darker until you produce black. Working with red, green and blue (RGB) ‘lights’ the more colour you add the lighter the screen will become until you produce white.
Black can be achieved in print simply by using 100% black ink (K standing for key plate) but to achieve a ‘rich’ deeper black we need to add percentages of cyan and magenta inks into the equation. Conversely, black on screen can be achieved by inputting R=0%, G=0%, B=0% or by using hex code #000000. White paper is devoid of any colour inks, conversely in digital by inputting the maximum values R=255, G=255, B=255 or by using hex code #ffffff.
If you have a content management system like WordPress, updating your website becomes really easy so yes.
We also offer a service to update your website for you should you not have the time or understand how to.
1. An EPS vector file is your master file, which designers and printers prefer to work with because they use paths and shapes (rather than pixels) so will be pin sharp at whatever size it is printed. You will only be able to open or edit these files with Adobe illustrator.
2. A JPG image file is constructed in photo editing software like Adobe Photoshop and uses pixels (rather than paths and shapes) to display the logo in print or online.
3. An SVG file (Scalable Vector Graphics) is an open standard developed by the World Wide Web Consortium back in 1999. With transparent backgrounds and small file sizes, SVG files are perfect for use online. You will only be able to open or edit these files with illustrator.
4. A PNG file (Portable Network Graphic) supports transparent backgrounds and comes in two flavours: PNG-8 and PNG-24 both can be edited and saved with Photoshop. PNG-8 files only support 256 colours, whereas PNG-24 files support 16 million colours (the human eye can register around 10 million) but this extra information results in a larger files size.
Work with us
Still you have question?